We focus on supporting nascent automotive technology companies to gain a foothold in the Global Automotive Industry.


Coventry Consulting Inc., is an independent automotive focused service which provides expert advice in the areas of technology implementation, including product and process design, supply base development, business strategy development, lean implementation, and other operational improvement services.

By having  deep knowledge of the proper automotive people, products, procedures, and methods, we give our clients the advantage needed to succeed in this highly competitive and demanding environment. Since Start-Ups travel at the "speed of money", we help focus your efforts and resources where they can do the most good in the least amount of time. 

You may have a great technology, product, or service but if it is not presented to the right people, in the right way you will never have a chance for success. We serve as the bridge between the client and the customer - and we partner to get it done! 

Our mission is simple, "Give our clients the highest potential for success by giving them quick exposure to an environment of customer requirements, and access to key decision-makers." 


As a team of leveraged Subject Matter Experts, we develop long-term relationships with both our customers and clients. These relationships are earned through great communication, service performance, trust and respect.

Coventry Consulting Inc. serves as an extension of your organization. Whether serving as an Advisory Board Member, or as an extension of your Business Development activity, you can expect a professional and a committed work ethic. As a team of business and engineering professionals, we specialize in introducing domestic and international companies to the Automotive Industry. Through our extensive automotive contacts and relationships, we are able, to create and expedite opportunities that you, the client, may not be able to generate on your own. 

We recognize access to funding is a major constraint to many start-ups. We will work with you to improve your business plan, obtain third party technology assessments, provide independent benchmark analysis, and when necessary, make introduction to potential funding sources.

Our goal is to develop long term, mutually beneficial relationships based on performance, trust and respect.

With these "three keys," we can maximize the success potential of your new business. 

Why hire Coventry Consulting Inc.

  • Years of experience and key relationships
  • Service to the customer (access to the best new technology)
  • Service to the client-through meaningful relationships (quicker paid POC's and earlier time to revenue)
  • Deep Automotive presence with consistent follow-up - critical for introducing new companies and products
  • Market analysis
  • Competitive information 
  • Less costly than hiring a direct sales force
  • Shortened product development process
  • Quicker time to market
  • Access to key decision makers

Bruce D. Coventry 



T: 262-994-0616



Robin e. Sutherland

VP Marketing and Administration 


T: 248-990-8523


610 Troy St - Suite 104
Royal Oak, Michigan, USA 48067